JBooth Media Terms Wordsearch

Z A N L E B S C C D W F P W T B A U D L 

T N L A F K L C E Y E I L U B V D M V M 
F I T G G Z T I I I O Z O V Y A N C N F 
M M A B X O F Y R H J X T C A C A I L E 
J A L L G I L B D G P V U J F H G T T O 
C T B D S Z I S F I K A C D Q Z A H J N 
T I W S T B I L L B O A R D C O P Y J S 
V C A V N B G R G G M L V G S H O F F S 
U L L R E H T X L P V Y E H O J R J A Q 
C W F S I D W V A Z E M D Y Y M P J C K 
R F S I L Z K I X P S W A D S E E H B G 
F B Q F C F G X Y A C U C I S L X D X N 
V R O S B N R Z V P I C M G B G D X H I 
G Y E T N U O C C A F N W V X X Q Z F W 
F D I Q Z Q S I D D N B T F S I L U B H 
W V G B U S A T Q C W Q Z C W Y N Q D W 
R T N E M E C A L P T C U D O R P M B V 
T R L C E A N P D V A A B S T C I S K B 
R A U K I E D C G M Y E D Z F N D G Y D 
A M T I V F L S Y O X A L H X P C J T B 

ACCOUNT
ANIMATIC
BILLBOARD
BRIEF
CAMPAIGN
CLASSIFIED
CLIENT
COPY
DEMOGRAPHICS
FREQUENCY
PRODUCTPLACEMENT
PROPAGANDA
SLOGAN

JBooth Categorising Audiences

Categorising Audiences

Defining ‘Demographics’ and Socio-economics

·        Demographics: Measurable characteristics of media consumers such as age, gender, race, education and income level.

·        Socio-economics: the interrelation between economics and social behaviour

ABC1 Socio-Economic Model

A – Top management, bankers, lawyers, etc.

B – Teachers, Middle managements.

C1 – Office Supervisors, junior Managers.

C2 – Skilled workers.

D – Semi-skilled Workers.

E – Unemployed

Lifestyle Categories

Cowboys – People who want quick, easy money.

Cynics – People who always have something to complain about.

Drifters – People who aren't sure what they want.

Drop-Outs – People who don’t want commitment in any way.

Egoists – People who want the most pleasure out of themselves.

Groupies – People who want to be accepted by those around them.

Innovators – People who wants to make their mark on the world.

Puritans – People who want to feel as if they have done their duty to society.

Rebels – People who want the world to fit into their ideas.

Traditionalists – People who don’t want to change.

Trendies – People who are desperate for admiration of their peers.

Utopians – People who want to make the world a better place.

Pros: Can be used to easily show each economic standing

Cons: Will miss out some groups. For example: Children.

JBooth Media Uses & Gratification and Maslow's Hierarchy of Needs

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JBooth Media History Timeline

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